Helle Frederiksen of Denmark had a remarkable career where she raced in the 2012 Olympics, won the 2018 ITU Long Distance World Championship in her hometown, won ten 70.3 races, and took home two $100,000 checks in the same year when she won both the Hy-Vee Triathlon and Challenge Bahrain in 2014. Her new book…
We sat down with triathlon legend Greg Bennett at the Triathlon Business International Conference. Greg talks with us about his amazing career, and explains why he believes the 2011 Hy-Vee event was his best race. Greg also talks about how he wants to give back to the triathlon industry. Greg’s energy and enthusiasm for our…
Helle Frederiksen from Denmark was coming off the biggest win in her career at the 2014 Hy-Vee Triathlon where she took home a first place check of $100,000. The following weekend, 57 kilometers into the Ironman 70.3 World Championship at Mont-Tremblant, she received a drafting penalty, lost four minutes, and eventually dropped out of the…