A few weeks back, the founder of Spartan Race, Joe De Sena, called me. Covid-19 was wrecking havoc with the world of endurance sports and he was hoping to put a coalition of endurance sports leaders together to see if they could combine forces to get some government support for an industry that has been…
Joe De Sena is one of my all-time favorite interviews and the founder and creator of Spartan Race, which now has 271 races in 41 countries. His next venture? Spartan Trail! Sponsors Subscribe to Newsletter CREDO Tri SFuels Endurance Zone TV Velofix Links Babbittville Radio on Apple Podcasts Babbitt Media Group…
One of Joe De Sena’s early races had a total of eight participants. How things have changed! There are now over 200 Spartan Races around the world drawing over one million participants, plus a top ranked TV show on NBC. Subscribe to Babbittville Radio on iTunes Sponsors Subscribe to Newsletter CREDO Tri SFuels…
Joe De Sena is the creator of The Spartan Race, which has now grown to 137 events in 17 countries. In 2014 850,000 participants did his events and in 2015 that number could exceed one million. How did the event start? What did he learn from his days on Wall Street that transferred over to…