Shoba Murali is the Co-Founder and CEO of UCAN. As with a lot of companies, at the beginning there was no plan to create a business. The goal was to create a type of food product that would help save a young boy named Jonah’s life. The next thing you know, elite runner Meb Keflezighi, and a number of collegiate and professional sports teams were adopting UCAN as their secret weapon. The creation of UCAN is an amazing story showcasing the power of doing the right thing.

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